Implemented in 2011, Google Panda was a tool used by the search engine to combat low-quality content. This algorithm allowed Internet users to have access to content that better met their expectations.
Previously, Google announced the algorithm name change. Panda was thus replaced by Coati, without the objectives of the search engine having changed. Poor content had better watch out. GoNaddra will explain to you in this article what this algorithm represents and the impact it will have.
What is Google Coati and how does it work?
In the past, low-quality content, also known as thin content, could rank well in search results pages (SERPs). Even if you did keyword stuffing, duplicate content or provided information without added value, it was possible to position yourself well for your SEO.
However, with the appearance of Google Panda , this was less the case.
Reminder of what Google Panda is
Google Panda is a major algorithm update released by Google in 2011 that aimed to target thin content, penalizing websites with poor grammar, keyword stuffing, and other common SEO mistakes. Since then, it has been an important part of Google's search engine optimization (SEO) strategy.
Basically, Google Panda looks for websites that are high quality in terms of content, overall structure and design. To do this, Panda crawls a website and looks at several factors such as:
- the text/image ratio,
- page loading time,
- duplicate content,
- keyword density.
The launch of Google Panda had some impact on sites that offered low quality articles. It has been shown that nearly 12% of queries made on Google were impacted in the United States. This figure is around 6 to 9% in other languages.
A change of name without notable evolution
Little by little integrated into Google's main algorithm, Panda has since changed its name.
During an SMX Next keynote at the end of last year, the vice-president of Google Search Hyung Jin Kim announced that the name of the Panda tool had become Google Coati . This name change was made several years ago, and with the greatest discretion.
Google Coati has the same objectives as Panda. This tool helps websites with good content, structure and design appear higher in search results.
To highlight websites that offer an article that provides added value, the search engine algorithms have been updated by Google Coati to give priority to organic web pages.
What is the purpose of Google Coati?
Today, most modern searches aim to identify trustworthy sources that can provide a reliable answer to a user's query. Even if it is not considered a core update unlike Google Helpful Content , Coati aims for the same objectives as the latter, namely the promotion of quality content providing added value to Internet users.
Google Coati is also reviewing sites for its “Mobile-Friendly” update which optimizes loading times on mobile devices for faster access to information. This powerful algorithm is integrated into all Google services, ensuring that users get relevant results quickly and efficiently .
What impact does Google Coati have on your SEO strategy?
Google Coati is a powerful algorithm that can impact your SEO strategy. It's important to understand the principles of Panda's successor and how it works in order to tailor your SEO efforts accordingly.
The importance of content quality
As Hyung-Jin Kim, vice president of Google Search, explains, Panda was launched to promote pages providing relevant information and encourages creators to offer content that provides added value to Internet users.
It is therefore important that your website has good content, as this helps you appear higher in search results. With Google Coati searching for websites with quality content, structure and design , you will be rewarded for providing meaningful and original information. Internet users can therefore find what they are looking for quickly and easily when they come to consult your site.
Google also likes to highlight expertise, know-how or even relevance through content. In the same way as the Mountain View firm's EEAT concept (Expertise, Experience, Authority, Trust or Confidence), Coati will be able to promote sites offering relevant information and recognized sources in the SERP.
The method to optimize your site
To optimize your website for Google Coati, focus on providing a perfect article to answer user questions. If you meet their expectations, they will come to visit your site and thus generate traffic to your pages.
When optimizing your site , you should especially pay attention to page loading time, duplicate content and the overall design of your website.
Taking over from Google Panda, Coati is an important part of SEO strategy. It is therefore important to stay up to date with the latest updates to ensure that your website is compliant and visible in search results . By going through GoNaddra, we can help you offer articles that perfectly meet the Google algorithm.
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